Sinead McParland is a research geneticist at the Animal and Grassland Research and Innovation Centre, Teagasc Moorepark. Her education includes a Bachelor of Agricultural Science from UCD, a MSc in Bioinformatics and Systems Biology from UCC, and a PhD in quantitative genetics from UCD. Her previous research on genetic diversity and breeding programmes led to a longstanding collaboration with the largest semen provider in Ireland to generate elite genetics for the national breeding programme. Her current work involves using existing milk recording tools and processes to generate data to facilitate new traits in the national breeding programme and she was recently awarded a Starting Investigator Research Grant from Science Foundation Ireland to bring this research to fruition. She regularly communicates to varied audiences including farmers, national industry representatives and the international scientific community through presentations, discussion groups and popular as well as peer-reviewed scientific publications. Sinead is co-lead in Spoke 6 animal breeding in VistaMilk with Claire Gormley in Insight@UCD. Sinead co-supervises to a PhD student in Spoke 6 animal breeding and a PhD student in Platform 1 sensors with Tyndall.